Let’s be clear—SEO matters. A lot.

Because if people can’t find you when they search, you’re invisible.

And if you’re invisible, you don’t even get the chance to earn someone’s trust.

But here’s the mistake clinics make: they treat SEO like a silver bullet.

As if just ranking on Google will magically fill their diary.

It won’t.

SEO helps you show up. It gets eyes on you.

But what those eyes land on—and what happens next—is just as important.

Here’s what good SEO does:

• Gets your content seen when people search for help
• Drives the right kind of people to your website
• Starts a journey that could lead to a booking

But if your website doesn’t have anything useful to offer—like a lead magnet, a reason to stay, or even clear next steps—people bounce. Fast.

So yes, SEO is powerful. But only if it’s part of a bigger plan.

Here’s what good SEO involves (simple version)?

• Writing helpful, relevant content that answers real questions people are searching for
• Making sure each page has a clear topic, useful headings, and keywords in the right places