Let’s be honest—most clinic websites are just glorified business cards.

Nice logo, a bit of text, a few photos, a phone number somewhere.

But that’s not a growth tool. That’s just existing on the internet.

Your website should be doing way more than that.

It needs to:

• Help people quickly work out if you can help them
• Offer a simple next step (usually in the form of a lead magnet—more on that below)
• Make booking dead easy
• Build trust straight away—before they ever pick up the phone

And yep, that includes people finding you through SEO or clicking on a paid ad.

Because if your website isn’t up to scratch, all that traffic is wasted.

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Key concept: Your website isn’t just a shop window. It’s the hub where leads are captured, trust is built, and bookings happen.

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Here’s what a proper website should include:

• ✅ Clear info on what you help with (not just who you are)
• ✅ A way for people to self-identify their issue (“That’s me”)
• ✅ A lead magnet offer—something genuinely helpful in exchange for their email
• ✅ A smooth, low-fuss way to book (no long forms or confusing buttons)
• ✅ Fast loading and mobile-friendly (because most people will be on their phones)

Also—landing pages matter.

• A landing page is a focused, stripped-back version of your website.

  It’s designed to do one thing well—like getting someone to download your guide, join your email list, or book in.